What Are SEO Services & What Do SEO Company Services Include?

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Today, 55% of businesses invest in professional search engine optimization (SEO) services. It is important to ask these questions before your company considers SEO services.

Keep reading to learn about the meaning of SEO services, plus what to expect when hiring an SEO agency.  Find out what's wrong with your website by using our free tool, SEO Checker, to receive an instant SEO assessment.





Find out more about our SEO services

Table of Contents

  • Definition
  • Types of SEO services
  • What SEO services should include
  • Related resources

Definition of SEO services

Best SEO services in Pakistan | SEO services are services typically offered by an SEO agency that helps your company succeed in search engine optimization. Your business is looking to improve its visibility on search engines such as Google and Bing by using SEO. Search results that are related to your company, products, or industry are what you focus on.

Example of SEO services

A bakery might use SEO to rank in searches such as:

  • Central PA gluten-free bakery
  • Custom cookies from Bakery
  • Bakery for wedding cake

As search engines like Google rely on more than 200 factors to determine the ranking or position of a website in search results, it requires a significant amount of expertise to succeed at SEO. Many businesses work with an SEO service provider.

SEO services offered by SEO agencies

Search engine algorithms have seen many updates and improvements in the years since Google and Ask Jeeves were launched. Many SEO companies provide specialized SEO services to help businesses in competitive industries. This video will show you what an SEO company does. It was created by one of our internet marketing specialists.

A few examples of some of the most common SEO marketing services include:

  • Local SEO
  • Ecommerce SEO
  • Voice SEO
  • SEO audits

For many companies, traditional SEO services provide everything you need to succeed. If you're a local or eCommerce store, however, local and eCommerce SEO services offer a competitive advantage that can maximize the impact of your SEO strategy.

SEO services may be specialized in certain areas, such as:

  • On-page SEO optimizations of your website are primarily focused on by, such as your title tags, content, and more
  • Off-page SEOThis service focuses on optimizing your online presence. For example, your website's backlinks.
  • Technical SEOThis service focuses on optimizing your website's backend such as page speed and site architecture.

Companies are unlikely to invest in SEO services because it requires both on-page and off-page SEO.

Many will choose full-service SEO plans that include technical, on-page, and off-page SEO. This allows you to focus your time elsewhere while you get an all-in-one solution

7 things you should include in your SEO company's services

Now that you know the definition of SEO services, it's essential to review the services provided by SEO companies. Although every agency is unique, it's important to find a company that provides all aspects of SEO.

When comparing agencies, you should focus on SEO services that include these:

1. SEO audit

Every SEO company's services should feature an SEO audit.

Your SEO provider will conduct an SEO audit to evaluate your current strategy. Your agency will assess your website from an SEO perspective. They will look at what is working well and what could be improved.

Although free SEO audit tools are available, they won't give your business the same insights as a team SEO specialist. An audit should be included in any SEO service. It is a sign that your SEO company has not invested enough time and preparation.

A missing SEO audit could also indicate that your agency does not plan to develop a customized strategy for your company. They use a template instead and don't want the time to audit your site.

The best strategies are tailored to your business and brand.

Check your site's SEO now!Icon Longarrow Right White

2.Competitor analysis

No matter how niche your industry is, you want a competitor analysis with your SEO services. Your SEO company can find online and offline competition using competitor analysis tools. This information can help you to understand and take advantage of competitor weaknesses.

While many SEO agencies include an initial competitor analysis with their services, you want to partner with companies that make competitor analyses a regular part of your strategy. They constantly assess your competitors, looking for opportunities.

3.Customer strategy

An integral part of SEO services is the creation of a custom strategy. When you have an approach personalized to your business, you can maximize your return on investment (ROI) from SEO. This will result in more visits, orders, and calls to your company.

Your agency must provide a customized strategy if you are looking to invest in SEO services. That's because many SEO companies, especially those promoting "cheap" SEO services, deliver cookie-cutter or copy-and-paste strategies.

Your business won't see the best ROI if you use a standard approach to SEO. In most cases, companies fail to appear on the first page of search results with these kinds of strategies, which doesn't help your business because only 25 percent of users go beyond the first page of search results.

Your team should invest in SEO services that provide custom strategies.

4. Off-page optimization

When you invest in SEO services, your package should include off-page optimization. Off-page optimization is a way to optimize factors that affect your rank in search results.

Your backlink profile, for example, can influence your search engine ranking. Referring to your backlink profile, it is the number and quality of websites that link to your website. For example, a food blogger may link to you if they share the cookies that you made for them.

An SEO company may offer the following services:

  • Promote your website content to webmasters and bloggers
  • Develop shareable content to your blog
  • Monitor your company's mentions on social media by influencers and users
  • Optimizing your Google My Business profile

Ask if an SEO agency, or enterprise SEO agency, offers off-page optimization as part of their SEO services. You can get a summary of their SEO services and the meanings of certain deliverables from them. That way, your staff can make an educated decision when choosing an agency.

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5. Optimization on-page

On-page optimization is another critical component of the meaning of SEO services. With on-page optimization, your SEO agency focuses on optimizing the features of your website for search engines like Google.

Here are some examples of on-page SEO services deliverables:

  • Update title tags, meta description, and H? Tags for search
  • Audit your website's information architecture and redirects.
  • Create a sitemap
  • Optimize your website images using best practices
  • Optimizing your website using relevant and valuable keywords
  • Analyze the usability, speed, design, and functionality of your site

On-page optimization is a large part of most SEO services. If an SEO company does not offer on-page optimization, it isn't offering SEO services. Your team should look for another agency.

6. Monthly reports

When it comes to SEO services, transparency is crucial. You want an agency that your team can trust and rely on, which is why partnering with an SEO company that includes regular monthly reports is critical.

A performance report can give your business immediate insight into your SEO strategy's results. Your report could include information such as your website's conversion rate, organic traffic, and ranking in search results.

Your SEO company should provide a monthly report and time with an account manager. Your team will be able to ask questions and review the report in person during regular meetings with your account manager.

In short, routine meetings help you and your team stay on the same page as your SEO agency.

7. Progressive optimization

SEO is an ongoing strategy. This is why SEO services are often defined as a partnership between your company and your SEO agency. SEO agencies should be a part of your business and work in collaboration with you.

This is why they should also include progressive optimization.

Your SEO agency will optimize your website on an ongoing basis through continuous optimization. Your SEO agency will continue to optimize your website until it meets SEO standards. This allows you to make more money from SEO.

For example, your dedicated account manager may discover additional keywords that are relevant to your business. This leads to new content that can be promoted to webmasters and bloggers in your industry.

Your company and SEO agency is able to make your SEO strategy one percent more effective, no matter how successful or advanced it is. It is crucial for your company to partner with an agency that recognizes this and can see the potential of your site.

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